Fixing East Africa'sBrokenFish Value Chain
Connecting Every Link. Unlocking Every Value.
Empowering farmers, processors, and vendors through technology, trust, and sustainable aquaculture.
KEY METRICS
Proven Traction. Real Impact.
THE CHALLENGE
East Africa's fish value chain is fragmented, inefficient, and underperforming.
Regional production sits at roughly 160,000 MT per year against demand of 500,000 MT—a gap of 340,000 MT. This unmet demand reflects broken cold chains, fragmented markets, and limited scale among smallholder producers.
The gap
340,000 MT unmet demand
OUR SOLUTION
We connect every player in the fish ecosystem, from water to plate.
Structured Aggregation
Bulk sourcing from farmers—centralized, consistent, and scale-ready.
Outgrower Schemes
Stakeholder-aligned farm support that shares risk and reward.
Reliable Supply Chain
Cold-chain freshness and full traceability from farm to market.
Data-Driven Decisions
Proprietary low-cost tech stack for real-time visibility and planning.
Market-Ready Protein: Diversified Supply
Tilapia Fillets
CC-TP-FIL-001
Smoked Whole Tilapia
CC-TP-SMK-002
Ungutted Whole Tilapia
CC-TP-WHL-003
Fish Snacks
CC-TP-SNK-006
Tilapia Fillets
CC-TP-FIL-001
Smoked Whole Tilapia
CC-TP-SMK-002
Ungutted Whole Tilapia
CC-TP-WHL-003
Fish Snacks
CC-TP-SNK-006
From Water to Your Table:
The Operational Matrix
AGGREGATION
Capacity: 100T/Week
INTAKE
Traceability: 100%
PROCESSING
Grade: Tier-1
LOGISTICS
Loss: <2%
DATA LOOP
FCR: 1.1
PARTNERSHIP
The CoolCatch Franchise Model
Own a branded CoolCatch outlet. We equip your space, guarantee your supply, and grow your market — you focus on selling.
We Brand Your Space
From signage to interior layout, we transform your location into a fully branded CoolCatch outlet that customers instantly trust.
Consistent Supply, Always
Never run out of stock. Our cold-chain logistics guarantees scheduled, reliable deliveries of fresh, quality-graded fish products.
We Grow Your Market
Benefit from our marketing campaigns, customer loyalty programmes, and data-driven demand insights to expand your customer base.
Quality You Can Stand Behind
Every product meets our rigorous quality standards — full traceability from farm to your shelf gives you and your customers confidence.
Marketing & Visibility
We run regional promotions, digital campaigns, and community activations that drive foot traffic directly to your outlet.
Ongoing Training & Support
From day one you get hands-on onboarding, sales training, and a dedicated support line to keep your outlet thriving.
Optimizing Protein Density:
The 1.1 FCR Advantage
Aquaculture is the most resource-efficient way to bridge the national protein gap. Our cold-chain integration reduces post-harvest waste to <2%, ensuring a carbon-negative trajectory.
